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Award-winning podcast explores the power of voice in digital marketing.
Ride The Voice Technology Wave Via Podcasting
Facebook recently launched their podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from...
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A collection of award-winning phones optimized for SEO and digital marketing featuring a trivia game.
Trivia Game, The Real Future of Television
Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia...
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A smartphone with geotargeting capabilities for digital marketing in Hong Kong.
Acquire The Audience You Want With Geo-targeting
When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We...
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Whatsapp business customer service for digital marketing.
How To Incorporate Whatsapp Business API Into Your Business?
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WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on...
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A person holding up an award-winning cell phone with the text automobile buying process in Hong Kong.
Understanding the Auto Journey
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When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind...
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Digital marketing award winner displays Whatsapp and Facebook logos on a phone in Hong Kong.
Connecting Facebook Ads with WhatsApp
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WhatsApp Business is an Android instant messaging app specially designed to help small businesses advertise and interact with their customers. Launched by WhatsApp in 2018, WhatsApp Business offers tools to help businesses sort, automate and facilitate their communication with customers....
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Award-winning 2019 digital trends from Hong Kong.
Top 2019 Digital Trends
The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...
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The award-winning rise of virtual banking in Hong Kong.
Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!
For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...
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A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.
Top 10 Campaigns of 2018
1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...
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Sofina x sophia is an award-winning digital marketing campaign from Hong Kong.
How to Pull Off a Seasonal Campaign
Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an...
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