Target audience

How to Use # Hashtag Campaigns to Engage Your Target Audience

by Justin Li|17 December 202023 August 2023|Digital, Digital Marketing, NDN, SEM, Social Media

Roughly half the world is on social media. Almost 3.8 billion people use social media in 2020. Once you’re online, you have the power to target markets like you never could before. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and even...

A businessman from Hong Kong is holding a red circle over a group of people, showcasing his award-winning digital marketing skills.

Up Your Marketing Game With Lookalike Audiences

by M|27 November 201821 June 2023|Big Data, Content Marketing, Digital advertising, Marketing Technology, Social Media

Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly...