social media

Building a Successful Social Media Campaign for a Beauty Brand

by M|02 March 201821 June 2023|Content Marketing, Digital advertising, Marketing, Tips & Tricks

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to interact with users around the world instantly, the platform’s capacity to engage and influence consumers is beyond our imagination. With its far-reaching...

A visually captivating network of dots and lines on a blue background, representing an innovative digital marketing approach that has won prestigious awards in Hong Kong.

New Economy vs. Old Economy

by M|26 January 201821 June 2023|Business, Digital Transformation, Marketing, O2O, Tips & Tricks

The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global village is having a clear impact on the world’s economy. Money is changing hands in new ways. Some of which...

A woman in Hong Kong is reaching for a hot dog.

Jazzing Up Subway Campaign with Music

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost...

One Brand, Two Markets

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery...

An award-winning laptop computer is displaying a Chinese website.

Weibo is back and stronger than ever!

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the...

A variety of award-winning social media sites are displayed on a computer screen.

Digital Marketing Prediction 2018

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way...

A man in Hong Kong working on a laptop with the word remarketing displayed, specializing in digital marketing and SEO.

Step Up your Facebook Marketing Game

by M|20 December 201721 June 2023|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks

The constantly evolving Facebook features call for more attention to how your advertisement and content perform on the ever-so-powerful social platform. Now with remarketing tools such as dynamic ads and sponsored messages, you can retarget potential customers with personalized messages...

A group of people posing for an award-winning photo in a classroom.

Social Media Strategies for Non-profit Organizations

by M|19 December 201721 June 2023|Content Marketing, Digital advertising, Digital assets, PR & Events, Social Media, Tips & Tricks

Gone are the ages of push-selling strategies. Social media platforms are a level playing field for enthusiastic marketers to deliver engaging content. We believe social media, with the viral factor and analytics, is a perfect low-threshold tool for non-profit organizations...

Digital marketing strategy to drive authentic engagement on social media platforms in Hong Kong.

Using Authentic Engagement For Social Media Success

by Caroline Kong|15 November 201721 June 2023|Content Marketing, Digital advertising, O2O, Social Media, Tips & Tricks

Building a social media presence opens up a world of opportunities to strengthen your brand and drive conversions. Unfortunately when performed badly, you can potentially alienate your customers and find yourself slipping down a slide into a pool of despair...

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