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social media

Digital marketing strategies incorporating SEO to capture the health conscious consumer in Hong Kong.
Customized Campaign to Promote Healthy Eating Cultures
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In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled...
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Integrating WeChat mini programs for digital marketing in Hong Kong.
Power Up E-commerce with WeChat Mini Programs
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Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve...
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A hand holding a cell phone with misleading health claims in digital marketing.
Facebook Curbing Sensational Health Claims
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Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on...
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Latest award-winning digital marketing tools.
The Latest Social Media Creative Ad Tools
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If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal...
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Award-winning digital marketing targeting overseas property buyers in Hong Kong.
Achieve Exponential Growth in Your Overseas Property Business 
The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore. Hong Kong property investors recognize the stable growth...
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Award-winning Douyin TikTok marketing campaign in Hong Kong.
Douyin TikTok Marketing Debut in Hong Kong
We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands...
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Facebook f8 revolutionizes digital marketing by connecting businesses in Hong Kong with customers through effective SEO techniques.
F8 Conference 2019: Connecting Businesses With Customers
F8, Facebook’s developer conference, took place on April 30 - May 1, 2019.  During the keynote speech, CEO Mark Zuckerberg announced a number of updates to Facebook, Messenger, and Instagram, three of the world’s biggest social media platforms. Facebook New...
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Interactive customer engagement using digital marketing and SEO strategies in Hong Kong.
Boost Customer Engagement With Interactivity
Every day, a staggering 500 million Instagram accounts use Instagram Stories.  Businesses are seeing positive results from their stories ads, so much so that according to figures provided by Instagram, 96% of US marketers planned to continue using them in...
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How do Instagram users think about digital marketing?
Understanding How Instagram Users Think
Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make...
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An award-winning picture of a steak on a cutting board.
Sell Smart on Social Media
Articles on content marketing will tell you that strong promotional messages drive your customers away. But is that really the case? Yes, social media was first created for socialising. But as the years past, more users began to use it...
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