optimization

Best Practices For Landing Page Optimization

by M|14 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Website

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve...

Top 10 digital marketing campaigns in Hong Kong.

Top 10 Campaigns of 2019

by M|07 December 201923 August 2023|Big Data, Business, Digital advertising, geo-targeting, Marketing Technology, NDN, Technology, User Experience

1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been...

What is an award-winning chatbot and how to use it for digital marketing in Hong Kong?.

What is a Chatbot and How to Use It for Business

by M|03 December 201923 August 2023|Artificial Intelligence, Big Data, Business, Chatbots, Marketing Technology, NDN, Technology, User Experience

What is a chatbot and how to use it for business? The development of artificial intelligence is now in full swing and chatbots are only a splash on a huge wave of progress. Nowadays, the number of people using messaging...

What is Geo-targeting

by M|28 November 201923 August 2023|Big Data, Business, Digital advertising, geo-targeting, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal...

How is digital transformation in Hong Kong enhancing customer experience with award-winning digital marketing strategies?

How Digital Transformation is Enhancing Customer Experience

by M|26 November 201923 August 2023|Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at...

What is Digital Transformation

by M|25 November 201923 August 2023|Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer...

A person in Hong Kong is holding up an award-winning phone to showcase extreme sports for SEO purposes.

Leap Your Way To TikTok Campaign Success With NDN Group

by M|21 November 201923 August 2023|Apps, Big Data, China Marketing, Content Marketing, Marketing Technology, NDN, Technology, UX/UI, Video

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for...

Award-winning digital transformation in Hong Kong.

The C-Suite talk: Achieve success at Digital Transformation

by M|04 October 201923 August 2023|Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, UX/UI

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have...

A man in Hong Kong points at a speech bubble featuring a robot icon, symbolizing digital marketing strategies such as SEO.

Transforming Businesses with Chatbot

by M|20 December 201721 June 2023|Artificial Intelligence, Big Data, Chatbots, CRM & Marketing Automation, Data Management, Digital assets, Digital Transformation, Marketing Technology

It's time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to...