marketing technology

How is digital transformation in Hong Kong enhancing customer experience with award-winning digital marketing strategies?

How Digital Transformation is Enhancing Customer Experience

by M|26 November 201923 August 2023|Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at...

What is Digital Transformation

by M|25 November 201923 August 2023|Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer...

A person in Hong Kong is holding up an award-winning phone to showcase extreme sports for SEO purposes.

Leap Your Way To TikTok Campaign Success With NDN Group

by M|21 November 201923 August 2023|Apps, Big Data, China Marketing, Content Marketing, Marketing Technology, NDN, Technology, UX/UI, Video

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for...

Award-winning digital transformation in Hong Kong.

The C-Suite talk: Achieve success at Digital Transformation

by M|04 October 201923 August 2023|Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, UX/UI

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have...

Award-winning digital marketing for McDonald's in Hong Kong.

More than an Ad, Greater than a Sales Machine

by M|03 April 201923 August 2023|Artificial Intelligence, Data Management, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, User Experience

The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword...

An award-winning man utilizing SEO for digital marketing purposes, while looking at his phone with the text monetize micro moment.

Micro-Moment: The Golden Window With Your Target Audience

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Mobile, Tips & Tricks, User Experience

Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply...

A collection of award-winning phones optimized for SEO and digital marketing featuring a trivia game.

Trivia Game, The Real Future of Television

by M|01 March 201921 June 2023|Apps, Content Marketing, Digital advertising, Gaming, Marketing, Mobile, Tips & Tricks

Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia...

A smartphone with geotargeting capabilities for digital marketing in Hong Kong.

Acquire The Audience You Want With Geo-targeting

by M|22 February 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, Mobile, Tips & Tricks

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We...

Digital marketing award winner displays Whatsapp and Facebook logos on a phone in Hong Kong.

Connecting Facebook Ads with WhatsApp

by M|15 January 201901 September 2023|Business, Digital advertising, Marketing, Social Media, UX/UI

WhatsApp Business is an Android instant messaging app specially designed to help small businesses advertise and interact with their customers. Launched by WhatsApp in 2018, WhatsApp Business offers tools to help businesses sort, automate and facilitate their communication with customers....

Award-winning 2019 digital trends from Hong Kong.

Top 2019 Digital Trends

by M|15 January 201926 July 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...

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