Marketing Automation

by Justin Li|15 October 202023 August 2023|Marketing Automation, Marketing Technology, Martech, NDN

With the advent of marketing technology, increasing customer engagement has been made a tad bit easier. Marketing automation has played a significant role in enabling companies to provide a better customer experience to their leads and acquire long-lasting loyal customers. Marketing automation...

5 award-winning ways martech can boost your digital marketing strategies.

5 Ways Martech Can Boost Your Marketing Strategies

by Jeanne Hui|06 October 202023 August 2023|Digital, Digital Transformation, Innovation, NDN

Martech is part of the digital technology world which has become extremely volatile, especially with the new technology constantly evolving to help develop unique marketing strategies. Revolutionary new marketing technologies come up ever so often and prove to be highly...

A man in Hong Kong points at a speech bubble featuring a robot icon, symbolizing digital marketing strategies such as SEO.

Transforming Businesses with Chatbot

by M|20 December 201721 June 2023|Artificial Intelligence, Big Data, Chatbots, CRM & Marketing Automation, Data Management, Digital assets, Digital Transformation, Marketing Technology

It's time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to...

A view of New York City from the top of the Empire State Building, incorporating digital marketing strategies.

10 Business to Business Digital Marketing Strategies and Tactics for 2017

by Raymond Lam|22 March 201721 June 2023|Chatbots, Content Marketing, Digital Transformation, Marketing Technology, Mobile

This year, global businesses are looking forward to develop innovative marketing strategies for the coming year and multiply the number of clients while giving a boost to their sales figures. It’s the best time for marketers to review the best...

A man is holding an award-winning sign that says customer journey.

How to action Customer Journey Analytics?

by Ivy Yeung|13 February 201721 June 2023|Big Data, CRM & Marketing Automation, Data Management, Digital Transformation, Social Media, Tips & Tricks

The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will...

A group of award-winning people sitting around a table with digital marketing icons in Hong Kong.

How can Marketing Automation help to define ‘Customer Journeys’

by Ivy Yeung|16 January 201721 June 2023|CRM & Marketing Automation, Data Management, Marketing Technology, UX/UI

In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves...

How can your business increase ROI through digital marketing automation?

How can Your Business Increase Marketing Automation’s ROI?

by Raymond Lam|01 December 201621 June 2023|Big Data, CRM & Marketing Automation, Marketing Technology

The demand for Marketing Automation has vastly increased in the past few years and according to Marketo & Ascend report on 2015, 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing...

4 practical use cases for digital marketing automation.

4 Practical Use Cases for Marketing Automation: Here’s How It Works

by Raymond Lam|31 August 201621 June 2023|CRM & Marketing Automation, Marketing Technology, Tips & Tricks

Not using marketing automation today is a crippling setback for businesses. Marketing automation helps your small business tap right into the power of technology, and systematize lead generation. For business owners continuously strapped for time, cash, and resources, it’s a...