marketing

A white pillow featuring an award-winning watch.

Weibo’s Comeback Lures Luxury Brands and their Fans

by M|05 March 201821 June 2023|Big Data, Content Marketing, Digital advertising, Social Media

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury brands. Luxury brands accounts are key players leveraging their exposure on the popular platform, with a total of 55.67 million fans and...

Digital entrepreneur forum in Hong Kong embracing change in the era of artificial intelligence.

Business Growth Through Artificial Intelligence (AI) Software

by M|02 March 201821 June 2023|Artificial Intelligence, Big Data, Chatbots, Marketing Technology

Artificial Intelligence (AI) is sparking off a new wave of disruption that comes at a skyrocketing pace — inventing new business models, reshaping industries, and building the impossible. As a forward-thinking business leader, how would you harness the change? Cyberport’s...

Building a Successful Social Media Campaign for a Beauty Brand

by M|02 March 201821 June 2023|Content Marketing, Digital advertising, Marketing, Tips & Tricks

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to interact with users around the world instantly, the platform’s capacity to engage and influence consumers is beyond our imagination. With its far-reaching...

Two award-winning pictures of a man giving a presentation on digital marketing at a conference in Hong Kong.

The Dawn of a New Era: Cryptocurrency

by M|31 January 201814 July 2023|Cryptocurrency, Digital Transformation, ICO Marketing - BlockChain, NDNX, PR & Events, Tips & Tricks

By now, cryptocurrency is not a stranger to the world. It has become one of the most polarising topics out there. Some see it as digital gold and to some, it’s fool’s gold. To help interested individuals understand what is...

A visually captivating network of dots and lines on a blue background, representing an innovative digital marketing approach that has won prestigious awards in Hong Kong.

New Economy vs. Old Economy

by M|26 January 201821 June 2023|Business, Digital Transformation, Marketing, O2O, Tips & Tricks

The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global village is having a clear impact on the world’s economy. Money is changing hands in new ways. Some of which...

A woman in Hong Kong is reaching for a hot dog.

Jazzing Up Subway Campaign with Music

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost...

One Brand, Two Markets

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery...

An award-winning laptop computer is displaying a Chinese website.

Weibo is back and stronger than ever!

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the...

A variety of award-winning social media sites are displayed on a computer screen.

Digital Marketing Prediction 2018

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way...

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