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Facebook f8 revolutionizes digital marketing by connecting businesses in Hong Kong with customers through effective SEO techniques.

F8 Conference 2019: Connecting Businesses With Customers

by Terry Hu|27 June 201923 August 2023|Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, Social Media

F8, Facebook’s developer conference, took place on April 30 - May 1, 2019. During the keynote speech, CEO Mark Zuckerberg announced a number of updates to Facebook, Messenger, and Instagram, three of the world’s biggest social media platforms. Facebook New...

Interactive customer engagement using digital marketing and SEO strategies in Hong Kong.

Boost Customer Engagement With Interactivity

by Terry Hu|27 June 201901 September 2023|Content Marketing, Customer Experience, Digital advertising, Marketing, Marketing Technology, NDN, Social Media

Every day, a staggering 500 million Instagram accounts use Instagram Stories. Businesses are seeing positive results from their stories ads, so much so that according to figures provided by Instagram, 96% of US marketers planned to continue using them in...

How do Instagram users think about digital marketing?

Understanding How Instagram Users Think

by M|03 April 201923 August 2023|branding, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media, Tips & Tricks

Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make...

An award-winning picture of a steak on a cutting board.

Sell Smart on Social Media

by M|15 January 201921 June 2023|Content Marketing, Digital advertising, Marketing, Social Media

Articles on content marketing will tell you that strong promotional messages drive your customers away. But is that really the case? Yes, social media was first created for socialising. But as the years past, more users began to use it...

A poster with award-winning Chinese characters and people standing in front of a Hong Kong building.

Rejuvenating a Century-Old Legacy

by M|23 October 201822 June 2023|Content Marketing, Marketing, Show Case, Social Media

A household name in Hong Kong, Pok Oi Hospital has been providing quality medical and social services to the community since 1919. Their services span from dental to Chinese medicine, from primary schools to nursing homes. Pok Oi Hospital sought...

A woman is showcasing an award-winning digital marketing campaign in Hong Kong through a phone screen.

Instagram Turns Two

by M|18 September 201821 June 2023|Content Marketing, Mobile, Social Media, Tips & Tricks, Video

IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use...

A Quick Guide to Instagram Story Ads

by M|15 August 201801 September 2023|Content Marketing, Marketing, Social Media, Tips & Tricks, Video

According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses. Also, one in five Stories receives a direct message from its viewers. This is how promising it is to place Ads on this popular feature...

How Should Brands Utilise IGTV?

by M|05 July 201821 June 2023|Content Marketing, Mobile, Social Media, Video

Instagram has released IGTV, its sibling application on 20th June, 2018. The app recognises all users as creators, encouraging us to visualise our ideas and thoughts through long-form videos by phone. IGTV allows creators to make vertically-oriented videos as short...

A woman holding a cell phone with pictures on it - Hong Kong SEO expert creating digital marketing strategies.

Up your Instagram Game with Stories

by M|10 April 201821 June 2023|Uncategorized, Content Marketing, Social Media, Tips & Tricks

With more than 300 million users active every day on Instagram Stories, it’s safe to say that this feature is laden with marketing opportunities. As the relatively new function opens a new world to online marketers, it’s important to know...

A group of people in Hong Kong sitting in a room with an orchestra.

Marketing with Art

by M|10 April 201821 June 2023|Content Marketing, Digital advertising, PR & Events, Tips & Tricks

Art is capitalised by businesses large and small to draw target audience’s interests. When used right, it delights the senses and offers fresh perspectives on how audience perceives the brand. Hong Kong is now a hub for international and local...