Hong Kong

by M|13 August 201821 June 2023|Big Data, Business, CRM & Marketing Automation, Digital advertising, Digital assets, Marketing Technology

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new Google white paper, 79% of corporates have managed digital initiatives, with few truly embracing transformational technologies such as data analytics...

A woman in Hong Kong is reaching for a hot dog.

Jazzing Up Subway Campaign with Music

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost...

One Brand, Two Markets

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery...

An individual in Hong Kong is operating both a cell phone and a pos machine.

Alipay goes live in Hong Kong

by Caroline Kong|30 June 201721 June 2023|Big Data, Data Management, Digital advertising, O2O, Online to Offline

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by...

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