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The award-winning rise of virtual banking in Hong Kong.
Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!
For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...
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A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.
Top 10 Campaigns of 2018
1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...
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A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.
How AI and Blockchain are Pushing Brands to the Next Level
Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...
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Exploring the types of award-winning artificial intelligence (AI) and its applications in SEO and digital marketing.
AI 101: Understanding our Future with AI
When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI,...
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Award-winning Blue x Airbus SEO advertisement in Hong Kong and Taiwan.
Zero to One: Digital Marketing Integration
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There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we...
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