digital

The award-winning rise of virtual banking in Hong Kong.

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

by M|18 December 201821 June 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...

A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.

Top 10 Campaigns of 2018

by M|27 November 201821 June 2023|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...

How to Pull Off a Seasonal Campaign

by M|27 November 201814 July 2023|Business, Content Marketing, Digital advertising, Marketing, Show Case, Social Media, Video

Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an...

Two professionals in business attire are seated in front of a chair, showcasing their expertise in digital marketing at an award-winning event held in Hong Kong.

The Art of Storytelling in Marketing

by M|27 November 201821 June 2023|Business, Content Marketing, Marketing, Recruitment, Show Case, Social Impact, Social Media

Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is...

The award-winning city of Shanghai is showcased with a network of connections.

Internet Changes Course for Marketing in China

by M|27 November 201821 June 2023|Business, China Marketing, Marketing, Tips & Tricks

As disposable income increases, people’s purchasing habits tend to shift beyond basic needs. And in this century of information explosion, a generation of young people in China, who were born when the Internet was already around, are displaying unique and...

A businessman from Hong Kong is holding a red circle over a group of people, showcasing his award-winning digital marketing skills.

Up Your Marketing Game With Lookalike Audiences

by M|27 November 201821 June 2023|Big Data, Content Marketing, Digital advertising, Marketing Technology, Social Media

Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly...

A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.

How AI and Blockchain are Pushing Brands to the Next Level

by M|30 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...

What Do Chinese Philosophy and the Internet of Everything Have in Common?

by M|29 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be...

A woman in Hong Kong showcases an award-winning digital marketing campaign through a smartphone with a sale sign on it.

Leveraging FOMO for Social Media Success

by M|23 October 201821 June 2023|Business, Content Marketing, Marketing, Social Media

The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing...

A person holding an award-winning, red gift box with a cell phone in front of a fireplace.

‘Tis the Season for Effective Ads

by M|23 October 201821 June 2023|Business, Content Marketing, Digital advertising, Marketing

Marketers should always stay ahead and anticipate consumer needs. It’s especially true during the holiday season, which is considered the prime time for advertising on Facebook. We’ve garnered a few tips on maximizing brand’s advertising efforts on Facebook. See if...

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