digital transformation

How can your business increase ROI through digital marketing automation?

How can Your Business Increase Marketing Automation’s ROI?

by Raymond Lam|01 December 201621 June 2023|Big Data, CRM & Marketing Automation, Marketing Technology

The demand for Marketing Automation has vastly increased in the past few years and according to Marketo & Ascend report on 2015, 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing...

A award winning group of people on stage at the digital summit discussing digital marketing and SEO.

Digital Marketing Academy: Client Story

by Raymond Lam|06 October 201621 June 2023|Digital Transformation

On the 26th September, HSBC Commercial Banking successfully held it’s very first Digital Summit in Hong Kong. Under the heading ‘See Beyond, Grow Beyond’, the event provided an audience of 7000 people with insights into the process of digitalization and future opportunities to...

4 practical use cases for digital marketing automation.

4 Practical Use Cases for Marketing Automation: Here’s How It Works

by Raymond Lam|31 August 201621 June 2023|CRM & Marketing Automation, Marketing Technology, Tips & Tricks

Not using marketing automation today is a crippling setback for businesses. Marketing automation helps your small business tap right into the power of technology, and systematize lead generation. For business owners continuously strapped for time, cash, and resources, it’s a...

A person in Hong Kong utilizing digital marketing strategies and SEO techniques while working on a laptop and cell phone at a white table.

Marketing Strategy in the Digital Age

by Gerardo Salandra|25 April 201621 June 2023|Digital Transformation, Social Media

Marketing has never been an easy job, but some would argue that it has become even more difficult in recent years. There was a time when a marketing strategy consisted mostly of television, print ads and radio, and while advertising...

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