digital transformation

The award-winning rise of virtual banking in Hong Kong.

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

by M|18 December 201821 June 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...

A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.

Top 10 Campaigns of 2018

by M|27 November 201821 June 2023|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...

How to Pull Off a Seasonal Campaign

by M|27 November 201814 July 2023|Business, Content Marketing, Digital advertising, Marketing, Show Case, Social Media, Video

Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an...

A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.

How AI and Blockchain are Pushing Brands to the Next Level

by M|30 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...

Exploring the types of award-winning artificial intelligence (AI) and its applications in SEO and digital marketing.

AI 101: Understanding our Future with AI

by M|18 September 201821 June 2023|Artificial Intelligence, Big Data, Business, Digital Transformation, Marketing Technology

When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI,...

A person is digitally drawing on a paper with an award-winning pen in Hong Kong.

The Best Kind of UX/UI design

by M|15 August 201821 June 2023|Business, Digital Transformation, Mobile, Online to Offline, Tips & Tricks, UX/UI

User experience and user interface, typically referred to as UX and UI, are key to quality website and app design. UX refers to the procedure of elevating the overall user experience when they interact with the application or website, while...

Google-powered Digital Transformation

by M|13 August 201821 June 2023|Big Data, Business, CRM & Marketing Automation, Digital advertising, Digital assets, Marketing Technology

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new Google white paper, 79% of corporates have managed digital initiatives, with few truly embracing transformational technologies such as data analytics...

A man in Hong Kong points at a speech bubble featuring a robot icon, symbolizing digital marketing strategies such as SEO.

Transforming Businesses with Chatbot

by M|20 December 201721 June 2023|Artificial Intelligence, Big Data, Chatbots, CRM & Marketing Automation, Data Management, Digital assets, Digital Transformation, Marketing Technology

It's time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to...

A man stands in front of an award-winning wall full of paper, showcasing his expertise in digital marketing.

How to Choose a Marketing Agency

by Raymond Lam|25 January 201721 June 2023|Chatbots, Digital Transformation, Marketing Technology, Social Media, UX/UI, Web Development

Choosing a Marketing agency is one of the greatest challenge your business will face. With a significant amount of change taking place in the traditional marketing, many companies are looking to hire expert digital marketing agencies to market their business at the global...

A group of award-winning people sitting around a table with digital marketing icons in Hong Kong.

How can Marketing Automation help to define ‘Customer Journeys’

by Ivy Yeung|16 January 201721 June 2023|CRM & Marketing Automation, Data Management, Marketing Technology, UX/UI

In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves...

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