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An award-winning woman in a black dress standing in front of a city in Hong Kong.
Building a Successful Social Media Campaign for a Beauty Brand
by M|02 March 2018|Content Marketing, Digital advertising, Marketing, Tips & Tricks
By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to interact with users around the world instantly, the platform’s capacity to engage and influence consumers is beyond our imagination. With its far-reaching...
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Two award-winning pictures of a man giving a presentation on digital marketing at a conference in Hong Kong.
The Dawn of a New Era: Cryptocurrency
by M|31 January 2018|Cryptocurrency, Digital Transformation, ICO Marketing - BlockChain, NDNX, PR & Events, Tips & Tricks
By now, cryptocurrency is not a stranger to the world. It has become one of the most polarising topics out there. Some see it as digital gold and to some, it’s fool’s gold. To help interested individuals understand what is...
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A visually captivating network of dots and lines on a blue background, representing an innovative digital marketing approach that has won prestigious awards in Hong Kong.
New Economy vs. Old Economy
by M|26 January 2018|Business, Digital Transformation, Marketing, O2O, Tips & Tricks
The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global village is having a clear impact on the world’s economy. Money is changing hands in new ways. Some of which...
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A woman in Hong Kong is reaching for a hot dog.
Jazzing Up Subway Campaign with Music
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost...
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A woman in Hong Kong holding a ring in a black and white photo.
One Brand, Two Markets
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery...
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An award-winning laptop computer is displaying a Chinese website.
Weibo is back and stronger than ever!
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the...
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A variety of award-winning social media sites are displayed on a computer screen.
Digital Marketing Prediction 2018
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way...
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A man in Hong Kong working on a laptop with the word remarketing displayed, specializing in digital marketing and SEO.
Step Up your Facebook Marketing Game
by M|20 December 2017|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks
The constantly evolving Facebook features call for more attention to how your advertisement and content perform on the ever-so-powerful social platform. Now with remarketing tools such as dynamic ads and sponsored messages, you can retarget potential customers with personalized messages...
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Messenger Ads Now Instagram-ready
by Caroline Kong|30 June 2017|Chatbots, Content Marketing, Digital advertising, Mobile, Social Media
Facebook is extending the Click-to-Messenger ads to Instagram, which re-direct users to Messenger interactions. First introduced on Facebook last year, the feature help to channel Instagrammers’ interests into an active conversation with businesses. Target audience will first be directed to a...
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An individual in Hong Kong is operating both a cell phone and a pos machine.
Alipay goes live in Hong Kong
by Caroline Kong|30 June 2017|Big Data, Data Management, Digital advertising, O2O, Online to Offline
Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by...
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