digital marketing

Award-winning 2019 digital trends from Hong Kong.

Top 2019 Digital Trends

by M|15 January 201926 July 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...

The award-winning rise of virtual banking in Hong Kong.

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

by M|18 December 201821 June 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...

A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.

Top 10 Campaigns of 2018

by M|27 November 201821 June 2023|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...

Two professionals in business attire are seated in front of a chair, showcasing their expertise in digital marketing at an award-winning event held in Hong Kong.

The Art of Storytelling in Marketing

by M|27 November 201821 June 2023|Business, Content Marketing, Marketing, Recruitment, Show Case, Social Impact, Social Media

Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is...

A businessman from Hong Kong is holding a red circle over a group of people, showcasing his award-winning digital marketing skills.

Up Your Marketing Game With Lookalike Audiences

by M|27 November 201821 June 2023|Big Data, Content Marketing, Digital advertising, Marketing Technology, Social Media

Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly...

A poster with award-winning Chinese characters and people standing in front of a Hong Kong building.

Rejuvenating a Century-Old Legacy

by M|23 October 201822 June 2023|Content Marketing, Marketing, Show Case, Social Media

A household name in Hong Kong, Pok Oi Hospital has been providing quality medical and social services to the community since 1919. Their services span from dental to Chinese medicine, from primary schools to nursing homes. Pok Oi Hospital sought...

A woman in Hong Kong showcases an award-winning digital marketing campaign through a smartphone with a sale sign on it.

Leveraging FOMO for Social Media Success

by M|23 October 201821 June 2023|Business, Content Marketing, Marketing, Social Media

The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing...

Hong Kong's award-winning digital marketing scene, exploring the new digital world with a focus on SEO strategies.

Storytelling with Video Marketing

by M|18 September 201821 June 2023|Content Marketing, Marketing, Social Media, Video

The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in...

A woman is showcasing an award-winning digital marketing campaign in Hong Kong through a phone screen.

Instagram Turns Two

by M|18 September 201821 June 2023|Content Marketing, Mobile, Social Media, Tips & Tricks, Video

IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use...

A white pillow featuring an award-winning watch.

Weibo’s Comeback Lures Luxury Brands and their Fans

by M|05 March 201821 June 2023|Big Data, Content Marketing, Digital advertising, Social Media

With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury brands. Luxury brands accounts are key players leveraging their exposure on the popular platform, with a total of 55.67 million fans and...

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