digital consulting

What is digital transformation in Hong Kong's award-winning digital marketing?

by M|25 November 201923 August 2023|Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer...

Award-winning digital transformation in Hong Kong.

The C-Suite talk: Achieve success at Digital Transformation

by M|04 October 201923 August 2023|Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, UX/UI

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have...

Digital marketing strategies incorporating SEO to capture the health conscious consumer in Hong Kong.

Customized Campaign to Promote Healthy Eating Cultures

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, NDN, Social Media

In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled...

Integrating WeChat mini programs for digital marketing in Hong Kong.

Power Up E-commerce with WeChat Mini Programs

by M|03 September 201923 August 2023|App, China Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve...

A hand holding a cell phone with misleading health claims in digital marketing.

Facebook Curbing Sensational Health Claims

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on...

Award-winning digital marketing targeting overseas property buyers in Hong Kong.

Achieve Exponential Growth in Your Overseas Property Business

by M|28 August 201923 August 2023|Content Marketing, Digital advertising, Marketing, Mobile, NDN, SEO, Social Media

The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore. Hong Kong property investors recognize the stable growth...

From zero to hero in the award-winning SEO industry of Hong Kong.

How is Digital Marketing Shifting from Fast to Slow?

by M|21 August 201923 August 2023|Business, Customer Experience, Digital assets, Digital Transformation, Marketing, Marketing Technology, NDN, Technology, User Experience

If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up,...

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