content marketing

A businessman in a suit is analyzing an award-winning graph.

Creative Split Testing and Project Mockup

by M|20 December 201721 June 2023|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks

Facebook has just upscaled A/B tests with a creative split testing function in Ads Manager this November. This particular function helps test different creative variations — from ad formats, visuals, headlines, to call to action — to check which version...

Messenger Ads Now Instagram-ready

by Caroline Kong|30 June 201721 June 2023|Chatbots, Content Marketing, Digital advertising, Mobile, Social Media

Facebook is extending the Click-to-Messenger ads to Instagram, which re-direct users to Messenger interactions. First introduced on Facebook last year, the feature help to channel Instagrammers’ interests into an active conversation with businesses. Target audience will first be directed to a...

An individual in Hong Kong is operating both a cell phone and a pos machine.

Alipay goes live in Hong Kong

by Caroline Kong|30 June 201721 June 2023|Big Data, Data Management, Digital advertising, O2O, Online to Offline

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by...

A person using Snapchat for digital marketing in Hong Kong.

Hong Kong fell head over heels for Snapchat

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, Social Media

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big in the city. Snapchat now boasts the highest usage penetration in Hong Kong among Asian cities, with slightly over half...

Award-winning SEO in Hong Kong on a grateful Friday.

Is social media right for luxury brands?

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, O2O, Online to Offline, Social Media

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right...

An award-winning clock on a wall covered in graffiti in Hong Kong.

8 Most Creative Internet Marketing Services Companies

by Raymond Lam|08 March 201701 September 2023|Digital Transformation, Social Media

Behind every successful digital campaign is a great marketing agency. Thanks to the internet and its growing involvement in our lives, internet marketing companies have come a long way in the past decade, and have begun to hone in our...

A man stands in front of an award-winning wall full of paper, showcasing his expertise in digital marketing.

How to Choose a Marketing Agency

by Raymond Lam|25 January 201721 June 2023|Chatbots, Digital Transformation, Marketing Technology, Social Media, UX/UI, Web Development

Choosing a Marketing agency is one of the greatest challenge your business will face. With a significant amount of change taking place in the traditional marketing, many companies are looking to hire expert digital marketing agencies to market their business at the global...

A cloudy pier over the ocean in Hong Kong.

10 Best Holiday Social Media Campaigns

by Raymond Lam|31 December 201621 June 2023|Content Marketing, Social Media, Tips & Tricks

The end-of-year holidays are great time, not only for the shoppers but also for the businesses as this provides an ideal time to grow your following, boost sales, and increase engagement. This is the best time to unleash your innovation...

A person pointing at an award winning graph displayed on a computer screen.

Keyword research – How to start it

by New Digital Noise|24 November 201621 June 2023|Content Marketing, SEO, Tips & Tricks

When you rank for the right keywords you open up your business to, not only, a whole new range of customers, but to the right kind of customers. By conducting effective keyword research you can predict changes in the market and in...

Your Audience and Your Marketplace

by New Digital Noise|09 November 201621 June 2023|Content Marketing, SEO, UX/UI

At the heart of any digital marketing strategy, or even at the heart of any business, is an understanding of your audience and your marketplace. It’s strange that something so vital is so commonly overlooked in the initial phase. A...

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