content marketing

Discover 5 award-winning methods that leverage augmented reality to enhance your online content and boost digital marketing efforts.

Five Ways Augmented Reality Can Make Your Content Stand Out Online

by Justin Li|25 November 202023 August 2023|AI, Augmented Reality, Digital, Innovation, NDN, Virtual Reality

Augmented reality is already taking the internet by storm. The massive success of Pokémon Go, a game that generated millions of downloads, was only the beginning of what AR technology could achieve. Marketing and sales are primarily driven by consumer...

Best Practices For Landing Page Optimization

by M|14 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Website

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve...

Award-winning SEO strategies for business in Hong Kong.

Five SEO Strategies For Your Business

by M|06 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Technology

It can be easy to get caught up in the latest SEO trends– mobile first, optimizing for featured snippets and using structured data. This article has some of the most important SEO basics that your business can apply to help...

Two award-winning women practicing yoga on top of a mountain.

The Vital Role Of Email In Omnichannel Marketing

by M|01 March 201921 June 2023|Content Marketing, Email Marketing, Marketing, Marketing Technology, Tips & Tricks

What is omnichannel marketing? Successful businesses don't idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling...

A woman in Hong Kong showcases an award-winning digital marketing campaign through a smartphone with a sale sign on it.

Leveraging FOMO for Social Media Success

by M|23 October 201821 June 2023|Business, Content Marketing, Marketing, Social Media

The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing...

Award-winning Blue x Airbus SEO advertisement in Hong Kong and Taiwan.

Zero to One: Digital Marketing Integration

by M|18 September 201821 June 2023|Business, Content Marketing, Marketing, SEO, Show Case, Social Media, Video

There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we...

Hong Kong's award-winning digital marketing scene, exploring the new digital world with a focus on SEO strategies.

Storytelling with Video Marketing

by M|18 September 201821 June 2023|Content Marketing, Marketing, Social Media, Video

The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in...

A woman is showcasing an award-winning digital marketing campaign in Hong Kong through a phone screen.

Instagram Turns Two

by M|18 September 201821 June 2023|Content Marketing, Mobile, Social Media, Tips & Tricks, Video

IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use...

A cartoon of an Asian man featuring Hong Kong and digital marketing elements.

How Fun Can Financial Marketing Be?

by M|15 May 201821 June 2023|Content Marketing, Digital advertising, Marketing, Tips & Tricks

In the eyes of a seasoned online marketer, no industry is too boring for content marketing. There’s a common misconception that tongue-in-cheek creativity finds no place in an industry like the financial services where credibility and professionalism are so highly...

A man in Hong Kong working on a laptop with the word remarketing displayed, specializing in digital marketing and SEO.

Step Up your Facebook Marketing Game

by M|20 December 201721 June 2023|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks

The constantly evolving Facebook features call for more attention to how your advertisement and content perform on the ever-so-powerful social platform. Now with remarketing tools such as dynamic ads and sponsored messages, you can retarget potential customers with personalized messages...

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