china

Integrating WeChat mini programs for digital marketing in Hong Kong.

Power Up E-commerce with WeChat Mini Programs

by M|03 September 201923 August 2023|App, China Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve...

Award-winning digital marketing targeting overseas property buyers in Hong Kong.

Achieve Exponential Growth in Your Overseas Property Business

by M|28 August 201923 August 2023|Content Marketing, Digital advertising, Marketing, Mobile, NDN, SEO, Social Media

The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore. Hong Kong property investors recognize the stable growth...

From zero to hero in the award-winning SEO industry of Hong Kong.

How is Digital Marketing Shifting from Fast to Slow?

by M|21 August 201923 August 2023|Business, Customer Experience, Digital assets, Digital Transformation, Marketing, Marketing Technology, NDN, Technology, User Experience

If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up,...

Award-winning Douyin TikTok marketing campaign in Hong Kong.

Douyin TikTok Marketing Debut in Hong Kong

by M|02 August 201901 September 2023|Apps, Big Data, Business, China Marketing, Content Marketing, Digital advertising, Marketing, Marketing Technology, NDN, Social Media

We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands...

Creative digital marketing campaigns for Earth Hour in Hong Kong.

Empowering Earth Hour With Creative Campaign

by Terry Hu|28 June 201901 September 2023|China Marketing, China Social Media, Content Marketing, NDN, Social Media

This year’s Earth Hour, where individuals and companies are encouraged to switch off lights for one hour, fell on 30 March 2019. While Earth Hour is a worldwide conservation event launched by WWF to raise awareness of climate change, it...

An iPad with digital marketing is expected to reach 600 billion by 2019.

Diversifying Digital Marketing Efforts in China

by M|18 September 201821 June 2023|Business, China Marketing, Digital advertising, Online to Offline, Tips & Tricks

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019. Currently, e-commerce advertising...

One Brand, Two Markets

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery...

An award-winning laptop computer is displaying a Chinese website.

Weibo is back and stronger than ever!

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the...

Reaching out to Mainland visitors via WeChat

by Caroline Kong|30 June 201721 June 2023|Big Data, Content Marketing, Digital advertising, O2O, Online to Offline, Social Media

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those transactions are made overseas. Just last year, the Chinese tourist spending reached 229 billion, and it is expected to reach...

An award-winning SEO specialist's hand is touching a network of people in Hong Kong.

Enhance Your Marketing With KOL Engagement

by Gerardo Salandra|09 February 201721 June 2023|Uncategorized, Content Marketing, Digital advertising, Social Media

Over the past few years, brands and marketers have transformed how they manage their communications and marketing. While it remains important to identify target channels through relevant media, publications and formats – brands and marketers have taken it up a...