Case Studies

A person using Snapchat for digital marketing in Hong Kong.

Hong Kong fell head over heels for Snapchat

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, Social Media

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big in the city. Snapchat now boasts the highest usage penetration in Hong Kong among Asian cities, with slightly over half...

Award-winning SEO in Hong Kong on a grateful Friday.

Is social media right for luxury brands?

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, O2O, Online to Offline, Social Media

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right...

A group of award-winning young people talking in front of a building in Hong Kong.

5 Secrets of Viral Marketing to Millennials 2017

by Raymond Lam|03 April 201721 June 2023|Content Marketing, Social Media, Tips & Tricks

The Millennials is the trillion-dollar market that most brands are dying to attract. However, marketing to Millennials is tricky and is something that every marketer struggles with. Here we give you five secrets to what Millennials want that would help...

Chinese lanterns with the words mid autumn festival and 10 seasonal advertising ideas for Hong Kong's digital marketing.

10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

by Raymond Lam|12 September 201621 June 2023|Content Marketing, Digital advertising, Online to Offline, Social Media, Tips & Tricks

Mid-Autumn festival is fast approaching and as marketers, it is the perfect time to capitalize on the holidays. Regardless of industry, some creativity is all it takes to make your brand relevant to the upcoming festival. Take inspiration from the...

Award-winning digital marketing ideas for Pokemon Go in 2016.

8 Creative Pokémon GO Marketing Ideas 2016

by Raymond Lam|09 August 201621 June 2023|Content Marketing, Social Media

Pokémon GO is taking the world by storm, especially among the younger segment. People are hanging out on streets and even travelling around the city to collect different Pokémons. As a marketer or Entrepreneur, how can you ride on the success...

A person in Hong Kong utilizing digital marketing strategies and SEO techniques while working on a laptop and cell phone at a white table.

5 Successful Content Marketing Cases 2016 (Hong Kong)

by Raymond Lam|12 July 201621 June 2023|Content Marketing, Social Media, Tips & Tricks

5 award-winning types of content that prove SEO-driven marketing in Hong Kong.

5 Types of Content that Prove, Content is King in Marketing!

by Raymond Lam|05 July 201621 June 2023|Content Marketing

If you have never heard the expression, content is king, you may have been living under a rock. Content right now is one of the most important factors to your marketing strategy because 9 out of 10 customers will look online...