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A person holding up an award-winning cell phone with the text automobile buying process in Hong Kong.

Understanding the Auto Journey

by M|15 January 201921 June 2023|Business, Digital advertising, Marketing, Social Media

When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind...