AI Archives - New Digital Noise

AI

How award winning AI chatbots transform customer experience in digital marketing.
How AI Chatbots Transform Customer Experience
Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business....
continue reading
An award-winning manual for digital marketing transformation in Hong Kong.
Digital Transformation Step By Step Manual
||, , , ,
Have you been doing it wrong? Achieving True Digital Transformation in 2020 Digital innovation is an irreversible trend intrinsically tied to business survival. It is, however, easier said than done when it comes to larger enterprises with traditional business mindsets...
continue reading
Award-winning 2019 digital trends from Hong Kong.
Top 2019 Digital Trends
The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...
continue reading
The award-winning rise of virtual banking in Hong Kong.
Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!
For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...
continue reading
A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.
Top 10 Campaigns of 2018
1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...
continue reading
A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.
How AI and Blockchain are Pushing Brands to the Next Level
Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...
continue reading
A black and white, award-winning logo representing blockchain decentralization.
What Do Chinese Philosophy and the Internet of Everything Have in Common?
The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be...
continue reading
Exploring the types of award-winning artificial intelligence (AI) and its applications in SEO and digital marketing.
AI 101: Understanding our Future with AI
When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI,...
continue reading
Award-winning cognitive ad brings chatbot functions to banner in Hong Kong.
Boosting Your ROI with Cognitive Ad
Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a disruptive platform “with a shift more impactful than many other technologies in the past 20 years”, marketers at large remain...
continue reading
An award-winning businessman silhouette with a brain in the background representing expertise in digital marketing and SEO.
Can Artificial Intelligence Take Over the world?
From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar with big screen storylines depicting sapient Artificial Intelligence rebelling against its human creators and attempting to take over the world. As amusing as these dystopian...
continue reading