Tips & Tricks

A woman holding a cell phone with pictures on it - Hong Kong SEO expert creating digital marketing strategies.

by M|10 April 201821 June 2023|Uncategorized, Content Marketing, Social Media, Tips & Tricks

With more than 300 million users active every day on Instagram Stories, it’s safe to say that this feature is laden with marketing opportunities. As the relatively new function opens a new world to online marketers, it’s important to know...

A group of people in Hong Kong sitting in a room with an orchestra.

Marketing with Art

by M|10 April 201821 June 2023|Content Marketing, Digital advertising, PR & Events, Tips & Tricks

Art is capitalised by businesses large and small to draw target audience’s interests. When used right, it delights the senses and offers fresh perspectives on how audience perceives the brand. Hong Kong is now a hub for international and local...

Chinese subway with award-winning digital marketing.

The Art of Going Viral

by M|10 April 201821 June 2023|Content Marketing, Digital advertising, Social Media, Tips & Tricks

The digital marketing industry is incredibly competitive, what makes some creative campaigns more effective than others? When it comes to introducing a new product in the market, effective social media strategies are crucial to increase visibility among the target audience,...

An award-winning businessman silhouette with a brain in the background representing expertise in digital marketing and SEO.

Can Artificial Intelligence Take Over the world?

by M|10 April 201814 July 2023|Artificial Intelligence, Business, Chatbots, Digital Transformation, Marketing Technology, Tips & Tricks

From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar with big screen storylines depicting sapient Artificial Intelligence rebelling against its human creators and attempting to take over the world. As amusing as these dystopian...

An award-winning man in Hong Kong sitting on a bench with a laptop and cell phone.

Visual Matters in the Age of Mobile

by M|05 March 201821 June 2023|Big Data, Content Marketing, Marketing Technology, Mobile, Tips & Tricks

In an era of information explosion, mobile is setting a new bar for capturing attention and will be the central way that connects brands with its target audience. By learning more about the shifts in mobile usage, we can all...

An award-winning man showcasing SEO insights on a digital marketing tablet.

Celebration and Empowerment Marketing on Social Media

by M|05 March 201821 June 2023|Uncategorized, Content Marketing, Social Media, Tips & Tricks

Facebook IQ has recently released The Annual Topics & Trends Report. We are happy to find out some of our digital strategies and approaches in the past year, specifically celebration and empowerment marketing campaigns on social media, were among the...

Building a Successful Social Media Campaign for a Beauty Brand

by M|02 March 201821 June 2023|Content Marketing, Digital advertising, Marketing, Tips & Tricks

By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to interact with users around the world instantly, the platform’s capacity to engage and influence consumers is beyond our imagination. With its far-reaching...

Two award-winning pictures of a man giving a presentation on digital marketing at a conference in Hong Kong.

The Dawn of a New Era: Cryptocurrency

by M|31 January 201814 July 2023|Cryptocurrency, Digital Transformation, ICO Marketing - BlockChain, NDNX, PR & Events, Tips & Tricks

By now, cryptocurrency is not a stranger to the world. It has become one of the most polarising topics out there. Some see it as digital gold and to some, it’s fool’s gold. To help interested individuals understand what is...

A visually captivating network of dots and lines on a blue background, representing an innovative digital marketing approach that has won prestigious awards in Hong Kong.

New Economy vs. Old Economy

by M|26 January 201821 June 2023|Business, Digital Transformation, Marketing, O2O, Tips & Tricks

The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global village is having a clear impact on the world’s economy. Money is changing hands in new ways. Some of which...

A woman in Hong Kong is reaching for a hot dog.

Jazzing Up Subway Campaign with Music

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost...

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