Tips & Tricks

The award-winning city of Shanghai is showcased with a network of connections.

Internet Changes Course for Marketing in China

by M|27 November 201821 June 2023|Business, China Marketing, Marketing, Tips & Tricks

As disposable income increases, people’s purchasing habits tend to shift beyond basic needs. And in this century of information explosion, a generation of young people in China, who were born when the Internet was already around, are displaying unique and...

A woman is showcasing an award-winning digital marketing campaign in Hong Kong through a phone screen.

Instagram Turns Two

by M|18 September 201821 June 2023|Content Marketing, Mobile, Social Media, Tips & Tricks, Video

IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use...

An iPad with digital marketing is expected to reach 600 billion by 2019.

Diversifying Digital Marketing Efforts in China

by M|18 September 201821 June 2023|Business, China Marketing, Digital advertising, Online to Offline, Tips & Tricks

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019. Currently, e-commerce advertising...

A person is digitally drawing on a paper with an award-winning pen in Hong Kong.

The Best Kind of UX/UI design

by M|15 August 201821 June 2023|Business, Digital Transformation, Mobile, Online to Offline, Tips & Tricks, UX/UI

User experience and user interface, typically referred to as UX and UI, are key to quality website and app design. UX refers to the procedure of elevating the overall user experience when they interact with the application or website, while...

A Quick Guide to Instagram Story Ads

by M|15 August 201801 September 2023|Content Marketing, Marketing, Social Media, Tips & Tricks, Video

According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses. Also, one in five Stories receives a direct message from its viewers. This is how promising it is to place Ads on this popular feature...

The Facebook Marketplace app is showcased on an iPhone.

Advertising at Facebook Marketplace

by M|05 July 201821 June 2023|Digital advertising, Mobile, Online to Offline, Social Media, Tips & Tricks

In 2018, individuals surfing on Facebook has amounted to an average of 1.45 billion per day, which is over one-fifth of the total world population. This versatile and gargantuan base of active users is why you need to know about...

A man in a suit holding a finger with the word "security" on it, excelling in award-winning digital marketing in Hong Kong.

How to Protect Online Data as a User

by M|05 July 201821 June 2023|Big Data, Business, Data Management, Tips & Tricks

The online world has become quite the scary place. With a Cambridge Analytica whistleblower describing just how much personal information can be harvested from Facebook, the world is in a frenzy when it comes to the topic of data privacy. What may...

A cartoon of an Asian man featuring Hong Kong and digital marketing elements.

How Fun Can Financial Marketing Be?

by M|15 May 201821 June 2023|Content Marketing, Digital advertising, Marketing, Tips & Tricks

In the eyes of a seasoned online marketer, no industry is too boring for content marketing. There’s a common misconception that tongue-in-cheek creativity finds no place in an industry like the financial services where credibility and professionalism are so highly...

An award-winning digital marketing laptop from Hong Kong with the word seo on it.

Keeping Up with SEO Changes

by M|15 May 201821 June 2023|Digital advertising, SEO, Tips & Tricks

The SEO updates Google has been bringing forth in recent years are enough to make our head spin. Along with a few frequently asked questions, we are going to call your attention to three changes that may just affect your...

An award-winning digital marketing agency utilizes a magnifying glass to analyze a list of passwords for SEO purposes.

Getting to Know the General Data Protection Regulation

by M|15 May 201821 June 2023|Digital advertising, Marketing, Tips & Tricks, Web Development

Brands serving a global clientele online will know privacy is one of the key concerns addressed by information security today. On May 25, 2018, the EU has enacted the General Data Protection Regulation (GDPR) to better regulate the way that personal data...

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