Social Media

An award-winning picture of a steak on a cutting board.

by M|15 January 201921 June 2023|Content Marketing, Digital advertising, Marketing, Social Media

Articles on content marketing will tell you that strong promotional messages drive your customers away. But is that really the case? Yes, social media was first created for socialising. But as the years past, more users began to use it...

Award-winning 2019 digital trends from Hong Kong.

Top 2019 Digital Trends

by M|15 January 201926 July 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...

The award-winning rise of virtual banking in Hong Kong.

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

by M|18 December 201821 June 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...

How to Pull Off a Seasonal Campaign

by M|27 November 201814 July 2023|Business, Content Marketing, Digital advertising, Marketing, Show Case, Social Media, Video

Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an...

Two professionals in business attire are seated in front of a chair, showcasing their expertise in digital marketing at an award-winning event held in Hong Kong.

The Art of Storytelling in Marketing

by M|27 November 201821 June 2023|Business, Content Marketing, Marketing, Recruitment, Show Case, Social Impact, Social Media

Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is...

A businessman from Hong Kong is holding a red circle over a group of people, showcasing his award-winning digital marketing skills.

Up Your Marketing Game With Lookalike Audiences

by M|27 November 201821 June 2023|Big Data, Content Marketing, Digital advertising, Marketing Technology, Social Media

Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly...

A poster with award-winning Chinese characters and people standing in front of a Hong Kong building.

Rejuvenating a Century-Old Legacy

by M|23 October 201822 June 2023|Content Marketing, Marketing, Show Case, Social Media

A household name in Hong Kong, Pok Oi Hospital has been providing quality medical and social services to the community since 1919. Their services span from dental to Chinese medicine, from primary schools to nursing homes. Pok Oi Hospital sought...

A woman in Hong Kong showcases an award-winning digital marketing campaign through a smartphone with a sale sign on it.

Leveraging FOMO for Social Media Success

by M|23 October 201821 June 2023|Business, Content Marketing, Marketing, Social Media

The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing...

Award-winning Blue x Airbus SEO advertisement in Hong Kong and Taiwan.

Zero to One: Digital Marketing Integration

by M|18 September 201821 June 2023|Business, Content Marketing, Marketing, SEO, Show Case, Social Media, Video

There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we...

Hong Kong's award-winning digital marketing scene, exploring the new digital world with a focus on SEO strategies.

Storytelling with Video Marketing

by M|18 September 201821 June 2023|Content Marketing, Marketing, Social Media, Video

The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in...

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