Marketing

Award-winning vibe virtual insurance and banking experience in Hong Kong.

All-In-One Digital Revamp For Financial Services

by Caroline Kong|20 May 201923 August 2023|Business, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Mobile, NDN, Omni-channel, User Experience, UX/UI

Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...

Wechat digital marketing campaigns in Hong Kong.

Achieve Viral Marketing on WeChat with H5 Campaigns

by M|03 April 201923 August 2023|Apps, China Marketing, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

The latest WeChat Spring Festival data report claims their daily active users reached 1 billion, hitting its peak during Lunar New Year’s Eve. The legendary app began 8 years ago, transforming from a messaging app to the biggest all-in-one social...

Award-winning digital marketing for McDonald's in Hong Kong.

More than an Ad, Greater than a Sales Machine

by M|03 April 201923 August 2023|Artificial Intelligence, Data Management, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, User Experience

The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword...

How do Instagram users think about digital marketing?

Understanding How Instagram Users Think

by M|03 April 201923 August 2023|branding, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media, Tips & Tricks

Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make...

The unexpected future of digital marketing in Hong Kong with 5g.

The Unprecedented Future with 5G

by M|02 April 201921 June 2023|Digital Transformation, IoT, Marketing, Marketing Technology, Mobile, Tips & Tricks

In its effort to promote the realization of 5G by 2020, Japan’s Ministry of Internal Affairs and Communications put together a video clip, titled Connect Future ‘The world connected by 5G’, which offers a glimpse into a future with 5G...

An award-winning website showcasing Chinese characters and a picture of a girl in a sled with exceptional digital marketing and SEO strategies.

Grow Your Business With SEO Marketing

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, SEO, Tips & Tricks

Organic marketing is essentially related to Search Engine Optimization (SEO), the process of improving a website to increase organic reach and ranking on the Search Engines. The algorithms behind the ranking system of a search engine are absurdly complicated and ever-changing. However,...

Two award-winning women practicing yoga on top of a mountain.

The Vital Role Of Email In Omnichannel Marketing

by M|01 March 201921 June 2023|Content Marketing, Email Marketing, Marketing, Marketing Technology, Tips & Tricks

What is omnichannel marketing? Successful businesses don't idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling...

Award-winning podcast explores the power of voice in digital marketing.

Ride The Voice Technology Wave Via Podcasting

by M|01 March 201921 June 2023|Content Marketing, Marketing, Marketing Technology, Podcast, Tips & Tricks

Facebook recently launched their podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from...

An award-winning man utilizing SEO for digital marketing purposes, while looking at his phone with the text monetize micro moment.

Micro-Moment: The Golden Window With Your Target Audience

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Mobile, Tips & Tricks, User Experience

Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply...

A collection of award-winning phones optimized for SEO and digital marketing featuring a trivia game.

Trivia Game, The Real Future of Television

by M|01 March 201921 June 2023|Apps, Content Marketing, Digital advertising, Gaming, Marketing, Mobile, Tips & Tricks

Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia...

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