Marketing Technology

Exploring the types of award-winning artificial intelligence (AI) and its applications in SEO and digital marketing.

AI 101: Understanding our Future with AI

by M|18 September 201821 June 2023|Artificial Intelligence, Big Data, Business, Digital Transformation, Marketing Technology

When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI,...

Award-winning cognitive ad brings chatbot functions to banner in Hong Kong.

Boosting Your ROI with Cognitive Ad

by M|15 August 201821 June 2023|Artificial Intelligence, Big Data, Chatbots, CRM & Marketing Automation, Digital advertising, Digital Transformation, Marketing Technology

Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a disruptive platform “with a shift more impactful than many other technologies in the past 20 years”, marketers at large remain...

Google-powered Digital Transformation

by M|13 August 201821 June 2023|Big Data, Business, CRM & Marketing Automation, Digital advertising, Digital assets, Marketing Technology

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new Google white paper, 79% of corporates have managed digital initiatives, with few truly embracing transformational technologies such as data analytics...

A geo-themed computer screen showcasing Hong Kong's award-winning digital marketing.

Finding your Right Audience with Geo-targeting

by M|05 July 201821 June 2023|Big Data, Content Marketing, Marketing, Marketing Technology, Online to Offline

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We...

An award-winning businessman silhouette with a brain in the background representing expertise in digital marketing and SEO.

Can Artificial Intelligence Take Over the world?

by M|10 April 201814 July 2023|Artificial Intelligence, Business, Chatbots, Digital Transformation, Marketing Technology, Tips & Tricks

From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar with big screen storylines depicting sapient Artificial Intelligence rebelling against its human creators and attempting to take over the world. As amusing as these dystopian...

An award-winning man in Hong Kong sitting on a bench with a laptop and cell phone.

Visual Matters in the Age of Mobile

by M|05 March 201821 June 2023|Big Data, Content Marketing, Marketing Technology, Mobile, Tips & Tricks

In an era of information explosion, mobile is setting a new bar for capturing attention and will be the central way that connects brands with its target audience. By learning more about the shifts in mobile usage, we can all...

Digital entrepreneur forum in Hong Kong embracing change in the era of artificial intelligence.

Business Growth Through Artificial Intelligence (AI) Software

by M|02 March 201821 June 2023|Artificial Intelligence, Big Data, Chatbots, Marketing Technology

Artificial Intelligence (AI) is sparking off a new wave of disruption that comes at a skyrocketing pace — inventing new business models, reshaping industries, and building the impossible. As a forward-thinking business leader, how would you harness the change? Cyberport’s...

A man in Hong Kong points at a speech bubble featuring a robot icon, symbolizing digital marketing strategies such as SEO.

Transforming Businesses with Chatbot

by M|20 December 201721 June 2023|Artificial Intelligence, Big Data, Chatbots, CRM & Marketing Automation, Data Management, Digital assets, Digital Transformation, Marketing Technology

It's time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to...

A man in Hong Kong working on a laptop with the word remarketing displayed, specializing in digital marketing and SEO.

Step Up your Facebook Marketing Game

by M|20 December 201721 June 2023|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks

The constantly evolving Facebook features call for more attention to how your advertisement and content perform on the ever-so-powerful social platform. Now with remarketing tools such as dynamic ads and sponsored messages, you can retarget potential customers with personalized messages...

A businessman in a suit is analyzing an award-winning graph.

Creative Split Testing and Project Mockup

by M|20 December 201721 June 2023|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks

Facebook has just upscaled A/B tests with a creative split testing function in Ads Manager this November. This particular function helps test different creative variations — from ad formats, visuals, headlines, to call to action — to check which version...

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