Marketing Technology

A person in Hong Kong is holding up an award-winning phone to showcase extreme sports for SEO purposes.

Leap Your Way To TikTok Campaign Success With NDN Group

by M|21 November 201923 August 2023|Apps, Big Data, China Marketing, Content Marketing, Marketing Technology, NDN, Technology, UX/UI, Video

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for...

Award-winning digital transformation in Hong Kong.

The C-Suite talk: Achieve success at Digital Transformation

by M|04 October 201923 August 2023|Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, UX/UI

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have...

From zero to hero in the award-winning SEO industry of Hong Kong.

How is Digital Marketing Shifting from Fast to Slow?

by M|21 August 201923 August 2023|Business, Customer Experience, Digital assets, Digital Transformation, Marketing, Marketing Technology, NDN, Technology, User Experience

If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up,...

Award-winning Douyin TikTok marketing campaign in Hong Kong.

Douyin TikTok Marketing Debut in Hong Kong

by M|02 August 201901 September 2023|Apps, Big Data, Business, China Marketing, Content Marketing, Digital advertising, Marketing, Marketing Technology, NDN, Social Media

We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands...

Award-winning digital marketing campaign focusing on Chinese tourism and integrating WeChat Pay in Hong Kong.

Breaking Into China’s Tourism Market With WeChat Pay

by Terry Hu|27 June 201923 August 2023|China Marketing, China Social Media, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, Social Media, UX/UI

WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere - taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch...

Facebook f8 revolutionizes digital marketing by connecting businesses in Hong Kong with customers through effective SEO techniques.

F8 Conference 2019: Connecting Businesses With Customers

by Terry Hu|27 June 201923 August 2023|Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, Social Media

F8, Facebook’s developer conference, took place on April 30 - May 1, 2019. During the keynote speech, CEO Mark Zuckerberg announced a number of updates to Facebook, Messenger, and Instagram, three of the world’s biggest social media platforms. Facebook New...

Interactive customer engagement using digital marketing and SEO strategies in Hong Kong.

Boost Customer Engagement With Interactivity

by Terry Hu|27 June 201901 September 2023|Content Marketing, Customer Experience, Digital advertising, Marketing, Marketing Technology, NDN, Social Media

Every day, a staggering 500 million Instagram accounts use Instagram Stories. Businesses are seeing positive results from their stories ads, so much so that according to figures provided by Instagram, 96% of US marketers planned to continue using them in...

Award-winning digital marketing featuring splash ads.

Splash Ads: Grab Attention And Sell In Seconds

by Caroline Kong|20 May 201923 August 2023|Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN

Online advertising in China has recorded revenue of close to US$21,921 million in 2019, according to Statista. With the demise of print media seeming inevitable, the popularity of online advertising shows no sign of stopping. Splash ads are a type...

A person is pressing a button on a keyboard in Hong Kong that says fake news.

Facebook’s Combat Against Problematic Content

by Caroline Kong|20 May 201901 September 2023|Apps, Content Marketing, Digital advertising, Facebook, Marketing Technology, Mobile, NDN, Social Media

In order to maintain the integrity of content across its family of apps, Facebook has been adopting a strategy called “remove, reduce, and inform” since 2016. The strategy involves removing the content in violation of its policies, reducing the spread...

Award-winning vibe virtual insurance and banking experience in Hong Kong.

All-In-One Digital Revamp For Financial Services

by Caroline Kong|20 May 201923 August 2023|Business, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Mobile, NDN, Omni-channel, User Experience, UX/UI

Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...

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