Digital Transformation

Award-winning digital marketing featuring splash ads.

Splash Ads: Grab Attention And Sell In Seconds

by Caroline Kong|20 May 201923 August 2023|Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN

Online advertising in China has recorded revenue of close to US$21,921 million in 2019, according to Statista. With the demise of print media seeming inevitable, the popularity of online advertising shows no sign of stopping. Splash ads are a type...

Award-winning vibe virtual insurance and banking experience in Hong Kong.

All-In-One Digital Revamp For Financial Services

by Caroline Kong|20 May 201923 August 2023|Business, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Mobile, NDN, Omni-channel, User Experience, UX/UI

Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...

Award-winning digital marketing for McDonald's in Hong Kong.

More than an Ad, Greater than a Sales Machine

by M|03 April 201923 August 2023|Artificial Intelligence, Data Management, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, User Experience

The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword...

Award-winning digital marketing at MWC Barcelona 2019.

MWC Barcelona: Mobile Innovations to Watch in 2019

by M|03 April 201921 June 2023|5G, Artificial Intelligence, Digital Transformation, IoT, Mobile, Tips & Tricks, Virtual Reality

MWC Barcelona, previously known as Mobile World Congress, takes place every February in Barcelona. It is the world’s largest mobile technology exhibition in the world. Themed ‘Intelligent Connectivity’, this year’s event focused on the high-speed 5G networks, as well as...

The unexpected future of digital marketing in Hong Kong with 5g.

The Unprecedented Future with 5G

by M|02 April 201921 June 2023|Digital Transformation, IoT, Marketing, Marketing Technology, Mobile, Tips & Tricks

In its effort to promote the realization of 5G by 2020, Japan’s Ministry of Internal Affairs and Communications put together a video clip, titled Connect Future ‘The world connected by 5G’, which offers a glimpse into a future with 5G...

Award-winning 2019 digital trends from Hong Kong.

Top 2019 Digital Trends

by M|15 January 201926 July 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...

The award-winning rise of virtual banking in Hong Kong.

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

by M|18 December 201821 June 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...

A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.

Top 10 Campaigns of 2018

by M|27 November 201821 June 2023|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...

A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.

How AI and Blockchain are Pushing Brands to the Next Level

by M|30 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...

What Do Chinese Philosophy and the Internet of Everything Have in Common?

by M|29 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be...

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