Digital assets

From zero to hero in the award-winning SEO industry of Hong Kong.

How is Digital Marketing Shifting from Fast to Slow?

by M|21 August 201923 August 2023|Business, Customer Experience, Digital assets, Digital Transformation, Marketing, Marketing Technology, NDN, Technology, User Experience

If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up,...

Google-powered Digital Transformation

by M|13 August 201821 June 2023|Big Data, Business, CRM & Marketing Automation, Digital advertising, Digital assets, Marketing Technology

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new Google white paper, 79% of corporates have managed digital initiatives, with few truly embracing transformational technologies such as data analytics...

A woman in Hong Kong is reaching for a hot dog.

Jazzing Up Subway Campaign with Music

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost...

One Brand, Two Markets

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery...

An award-winning laptop computer is displaying a Chinese website.

Weibo is back and stronger than ever!

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the...

A variety of award-winning social media sites are displayed on a computer screen.

Digital Marketing Prediction 2018

by M|26 January 201821 June 2023|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks

Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way...

A man in Hong Kong points at a speech bubble featuring a robot icon, symbolizing digital marketing strategies such as SEO.

Transforming Businesses with Chatbot

by M|20 December 201721 June 2023|Artificial Intelligence, Big Data, Chatbots, CRM & Marketing Automation, Data Management, Digital assets, Digital Transformation, Marketing Technology

It's time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to...

A group of people posing for an award-winning photo in a classroom.

Social Media Strategies for Non-profit Organizations

by M|19 December 201721 June 2023|Content Marketing, Digital advertising, Digital assets, PR & Events, Social Media, Tips & Tricks

Gone are the ages of push-selling strategies. Social media platforms are a level playing field for enthusiastic marketers to deliver engaging content. We believe social media, with the viral factor and analytics, is a perfect low-threshold tool for non-profit organizations...

The Ever-expanding Digital World

by Caroline Kong|21 July 201721 June 2023|CRM & Marketing Automation, Digital assets, Digital Transformation

As the times have changed and the constant virtualization of everything has made life heaven on earth, adaptation is the key to survival. Thanks to this new digital world, loads of task are done in the blink of an eye,...