Digital advertising

by Caroline Kong|30 June 201721 June 2023|Chatbots, Content Marketing, Digital advertising, Mobile, Social Media

Facebook is extending the Click-to-Messenger ads to Instagram, which re-direct users to Messenger interactions. First introduced on Facebook last year, the feature help to channel Instagrammers’ interests into an active conversation with businesses. Target audience will first be directed to a...

An individual in Hong Kong is operating both a cell phone and a pos machine.

Alipay goes live in Hong Kong

by Caroline Kong|30 June 201721 June 2023|Big Data, Data Management, Digital advertising, O2O, Online to Offline

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by...

Reaching out to Mainland visitors via WeChat

by Caroline Kong|30 June 201721 June 2023|Big Data, Content Marketing, Digital advertising, O2O, Online to Offline, Social Media

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those transactions are made overseas. Just last year, the Chinese tourist spending reached 229 billion, and it is expected to reach...

A person using Snapchat for digital marketing in Hong Kong.

Hong Kong fell head over heels for Snapchat

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, Social Media

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big in the city. Snapchat now boasts the highest usage penetration in Hong Kong among Asian cities, with slightly over half...

Award-winning SEO in Hong Kong on a grateful Friday.

Is social media right for luxury brands?

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, O2O, Online to Offline, Social Media

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right...

A bustling and vibrant street in Tokyo at night, featuring the lively energy of Hong Kong.

10 Best Digital Media Companies in Asia

by Raymond Lam|22 February 201721 June 2023|Content Marketing, Digital advertising, Digital Transformation, SEO, Social Media

Humans worship to fall in love; likewise customers imagine staying connected with brands that take action together/share and do lot more to add to their post purchase knowledge. We think that every brand name needs a plan to sweep up...

An award-winning SEO specialist's hand is touching a network of people in Hong Kong.

Enhance Your Marketing With KOL Engagement

by Gerardo Salandra|09 February 201721 June 2023|Uncategorized, Content Marketing, Digital advertising, Social Media

Over the past few years, brands and marketers have transformed how they manage their communications and marketing. While it remains important to identify target channels through relevant media, publications and formats – brands and marketers have taken it up a...

A chalkboard displaying award-winning digital marketing trends for 2017.

10 Most Important Marketing Trend in 2017

by Raymond Lam|08 February 201721 June 2023|Digital advertising, Digital Transformation, Marketing Technology, Tips & Tricks

2016 was a wonderful year for the online market, but the industry never slows down. We haven’t pretty hit the end of the year, but it’s time to start accepting wisdom about how the industry’s going to modify in 2017—and...

A digital marketing notebook with the word PPC written on it next to a keyboard.

PPC Advertising – Is It Suitable for My Business?

by New Digital Noise|30 November 201621 June 2023|Digital advertising, Tips & Tricks

A form of internet marketing that is forever becoming more and more popular for business owners is PPC (pay per click) advertising. PPC is a model of internet advertising in which the advertiser displays adverts, on search engine results pages, that are...

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