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Two SEO-optimized rings featuring the word princesae, perfect for digital marketing in Hong Kong.
Entering the China Market via WeChat as a Hong Kong Brand
by M|02 March 2018|Content Marketing, Digital advertising, Social Media
For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland China and Hong Kong. These differences, ranging from language to legal systems, lead to distinct consumer behaviour in both markets. This...
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An award-winning woman in a black dress standing in front of a city in Hong Kong.
Building a Successful Social Media Campaign for a Beauty Brand
by M|02 March 2018|Content Marketing, Digital advertising, Marketing, Tips & Tricks
By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to interact with users around the world instantly, the platform’s capacity to engage and influence consumers is beyond our imagination. With its far-reaching...
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A woman in Hong Kong is reaching for a hot dog.
Jazzing Up Subway Campaign with Music
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost...
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A woman in Hong Kong holding a ring in a black and white photo.
One Brand, Two Markets
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery...
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An award-winning laptop computer is displaying a Chinese website.
Weibo is back and stronger than ever!
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the...
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A variety of award-winning social media sites are displayed on a computer screen.
Digital Marketing Prediction 2018
by M|26 January 2018|Content Marketing, Digital advertising, Digital assets, Marketing, Social Media, Tips & Tricks
Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way...
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A man in Hong Kong working on a laptop with the word remarketing displayed, specializing in digital marketing and SEO.
Step Up your Facebook Marketing Game
by M|20 December 2017|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks
The constantly evolving Facebook features call for more attention to how your advertisement and content perform on the ever-so-powerful social platform. Now with remarketing tools such as dynamic ads and sponsored messages, you can retarget potential customers with personalized messages...
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A businessman in a suit is analyzing an award-winning graph.
Creative Split Testing and Project Mockup
by M|20 December 2017|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks
Facebook has just upscaled A/B tests with a creative split testing function in Ads Manager this November. This particular function helps test different creative variations — from ad formats, visuals, headlines, to call to action — to check which version...
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A group of people posing for an award-winning photo in a classroom.
Social Media Strategies for Non-profit Organizations
by M|19 December 2017|Content Marketing, Digital advertising, Digital assets, PR & Events, Social Media, Tips & Tricks
Gone are the ages of push-selling strategies. Social media platforms are a level playing field for enthusiastic marketers to deliver engaging content. We believe social media, with the viral factor and analytics, is a perfect low-threshold tool for non-profit organizations...
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