Digital advertising

Award-winning vibe virtual insurance and banking experience in Hong Kong.

All-In-One Digital Revamp For Financial Services

by Caroline Kong|20 May 201923 August 2023|Business, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Mobile, NDN, Omni-channel, User Experience, UX/UI

Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...

Wechat digital marketing campaigns in Hong Kong.

Achieve Viral Marketing on WeChat with H5 Campaigns

by M|03 April 201923 August 2023|Apps, China Marketing, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

The latest WeChat Spring Festival data report claims their daily active users reached 1 billion, hitting its peak during Lunar New Year’s Eve. The legendary app began 8 years ago, transforming from a messaging app to the biggest all-in-one social...

Award-winning digital marketing for McDonald's in Hong Kong.

More than an Ad, Greater than a Sales Machine

by M|03 April 201923 August 2023|Artificial Intelligence, Data Management, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, User Experience

The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword...

How do Instagram users think about digital marketing?

Understanding How Instagram Users Think

by M|03 April 201923 August 2023|branding, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media, Tips & Tricks

Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make...

An award-winning website showcasing Chinese characters and a picture of a girl in a sled with exceptional digital marketing and SEO strategies.

Grow Your Business With SEO Marketing

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, SEO, Tips & Tricks

Organic marketing is essentially related to Search Engine Optimization (SEO), the process of improving a website to increase organic reach and ranking on the Search Engines. The algorithms behind the ranking system of a search engine are absurdly complicated and ever-changing. However,...

An award-winning man utilizing SEO for digital marketing purposes, while looking at his phone with the text monetize micro moment.

Micro-Moment: The Golden Window With Your Target Audience

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Mobile, Tips & Tricks, User Experience

Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply...

A collection of award-winning phones optimized for SEO and digital marketing featuring a trivia game.

Trivia Game, The Real Future of Television

by M|01 March 201921 June 2023|Apps, Content Marketing, Digital advertising, Gaming, Marketing, Mobile, Tips & Tricks

Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia...

A smartphone with geotargeting capabilities for digital marketing in Hong Kong.

Acquire The Audience You Want With Geo-targeting

by M|22 February 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, Mobile, Tips & Tricks

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We...

Whatsapp business customer service for digital marketing.

How To Incorporate Whatsapp Business API Into Your Business?

by M|24 January 201921 June 2023|Business, Digital advertising, Marketing, Social Media

WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on...

A person holding up an award-winning cell phone with the text automobile buying process in Hong Kong.

Understanding the Auto Journey

by M|15 January 201921 June 2023|Business, Digital advertising, Marketing, Social Media

When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind...

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