Digital advertising

Best Practices For Landing Page Optimization

by M|14 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Website

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve...

An award-winning manual for digital marketing transformation in Hong Kong.

Digital Transformation Step By Step Manual

by M|14 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Technology

Have you been doing it wrong? Achieving True Digital Transformation in 2020 Digital innovation is an irreversible trend intrinsically tied to business survival. It is, however, easier said than done when it comes to larger enterprises with traditional business mindsets...

Award-winning SEO strategies for business in Hong Kong.

Five SEO Strategies For Your Business

by M|06 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Technology

It can be easy to get caught up in the latest SEO trends– mobile first, optimizing for featured snippets and using structured data. This article has some of the most important SEO basics that your business can apply to help...

Top 10 digital marketing campaigns in Hong Kong.

Top 10 Campaigns of 2019

by M|07 December 201923 August 2023|Big Data, Business, Digital advertising, geo-targeting, Marketing Technology, NDN, Technology, User Experience

1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been...

What is Geo-targeting

by M|28 November 201923 August 2023|Big Data, Business, Digital advertising, geo-targeting, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal...

Explore award-winning mobile video marketing.

Boundless Potential: Mobile Video Marketing

by M|08 October 201923 August 2023|Content Marketing, Digital advertising, Marketing, NDN, Social Media, Video

Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily. The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A...

An award-winning campaign management platform providing a better user experience.

Facebook Streamlines Campaign Creation And Management

by M|08 October 201923 August 2023|Digital advertising, Facebook, Marketing, NDN, Social Media

Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space...

Digital marketing strategies incorporating SEO to capture the health conscious consumer in Hong Kong.

Customized Campaign to Promote Healthy Eating Cultures

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, NDN, Social Media

In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled...

Integrating WeChat mini programs for digital marketing in Hong Kong.

Power Up E-commerce with WeChat Mini Programs

by M|03 September 201923 August 2023|App, China Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve...

A hand holding a cell phone with misleading health claims in digital marketing.

Facebook Curbing Sensational Health Claims

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on...

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