Content Marketing

An award-winning SEO specialist's hand is touching a network of people in Hong Kong.

Enhance Your Marketing With KOL Engagement

by Gerardo Salandra|09 February 201721 June 2023|Uncategorized, Content Marketing, Digital advertising, Social Media

Over the past few years, brands and marketers have transformed how they manage their communications and marketing. While it remains important to identify target channels through relevant media, publications and formats – brands and marketers have taken it up a...

A cloudy pier over the ocean in Hong Kong.

10 Best Holiday Social Media Campaigns

by Raymond Lam|31 December 201621 June 2023|Content Marketing, Social Media, Tips & Tricks

The end-of-year holidays are great time, not only for the shoppers but also for the businesses as this provides an ideal time to grow your following, boost sales, and increase engagement. This is the best time to unleash your innovation...

A person pointing at an award winning graph displayed on a computer screen.

Keyword research – How to start it

by New Digital Noise|24 November 201621 June 2023|Content Marketing, SEO, Tips & Tricks

When you rank for the right keywords you open up your business to, not only, a whole new range of customers, but to the right kind of customers. By conducting effective keyword research you can predict changes in the market and in...

A businessman in Hong Kong holding a magnifying glass over SEO keywords.

Keywords – What are they and Why do I need them?

by New Digital Noise|15 November 201621 June 2023|Content Marketing, SEO, Tips & Tricks

A good keyword plan should be the first step in developing your content. Whether it’s content for your website, blog or social media a keyword plan provides the foundation. Without it you’re really going into your content creation blind and with little...

Your Audience and Your Marketplace

by New Digital Noise|09 November 201621 June 2023|Content Marketing, SEO, UX/UI

At the heart of any digital marketing strategy, or even at the heart of any business, is an understanding of your audience and your marketplace. It’s strange that something so vital is so commonly overlooked in the initial phase. A...

Chinese lanterns with the words mid autumn festival and 10 seasonal advertising ideas for Hong Kong's digital marketing.

10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

by Raymond Lam|12 September 201621 June 2023|Content Marketing, Digital advertising, Online to Offline, Social Media, Tips & Tricks

Mid-Autumn festival is fast approaching and as marketers, it is the perfect time to capitalize on the holidays. Regardless of industry, some creativity is all it takes to make your brand relevant to the upcoming festival. Take inspiration from the...

Award-winning digital marketing ideas for Pokemon Go in 2016.

8 Creative Pokémon GO Marketing Ideas 2016

by Raymond Lam|09 August 201621 June 2023|Content Marketing, Social Media

Pokémon GO is taking the world by storm, especially among the younger segment. People are hanging out on streets and even travelling around the city to collect different Pokémons. As a marketer or Entrepreneur, how can you ride on the success...

A person in Hong Kong utilizing digital marketing strategies and SEO techniques while working on a laptop and cell phone at a white table.

5 Successful Content Marketing Cases 2016 (Hong Kong)

by Raymond Lam|12 July 201621 June 2023|Content Marketing, Social Media, Tips & Tricks

5 award-winning types of content that prove SEO-driven marketing in Hong Kong.

5 Types of Content that Prove, Content is King in Marketing!

by Raymond Lam|05 July 201621 June 2023|Content Marketing

If you have never heard the expression, content is king, you may have been living under a rock. Content right now is one of the most important factors to your marketing strategy because 9 out of 10 customers will look online...

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