Content Marketing

An award-winning website showcasing Chinese characters and a picture of a girl in a sled with exceptional digital marketing and SEO strategies.

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, SEO, Tips & Tricks

Organic marketing is essentially related to Search Engine Optimization (SEO), the process of improving a website to increase organic reach and ranking on the Search Engines. The algorithms behind the ranking system of a search engine are absurdly complicated and ever-changing. However,...

Two award-winning women practicing yoga on top of a mountain.

The Vital Role Of Email In Omnichannel Marketing

by M|01 March 201921 June 2023|Content Marketing, Email Marketing, Marketing, Marketing Technology, Tips & Tricks

What is omnichannel marketing? Successful businesses don't idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling...

Award-winning podcast explores the power of voice in digital marketing.

Ride The Voice Technology Wave Via Podcasting

by M|01 March 201921 June 2023|Content Marketing, Marketing, Marketing Technology, Podcast, Tips & Tricks

Facebook recently launched their podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from...

An award-winning man utilizing SEO for digital marketing purposes, while looking at his phone with the text monetize micro moment.

Micro-Moment: The Golden Window With Your Target Audience

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Mobile, Tips & Tricks, User Experience

Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply...

A collection of award-winning phones optimized for SEO and digital marketing featuring a trivia game.

Trivia Game, The Real Future of Television

by M|01 March 201921 June 2023|Apps, Content Marketing, Digital advertising, Gaming, Marketing, Mobile, Tips & Tricks

Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia...

A smartphone with geotargeting capabilities for digital marketing in Hong Kong.

Acquire The Audience You Want With Geo-targeting

by M|22 February 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, Mobile, Tips & Tricks

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We...

Two pictures of a digital marketing kangaroo on a beach in Hong Kong.

Ticket to Powerful Travel Marketing

by M|15 January 201921 June 2023|Content Marketing, Marketing, Social Media, Tips & Tricks

Travel marketing is about providing an outlook for escape and adventure. Taking to social media, marketers make sure to achieve the following in one single entry — it should entertain potential travellers, inform them about something new and most of...

An award-winning picture of a steak on a cutting board.

Sell Smart on Social Media

by M|15 January 201921 June 2023|Content Marketing, Digital advertising, Marketing, Social Media

Articles on content marketing will tell you that strong promotional messages drive your customers away. But is that really the case? Yes, social media was first created for socialising. But as the years past, more users began to use it...

A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.

Top 10 Campaigns of 2018

by M|27 November 201821 June 2023|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...

How to Pull Off a Seasonal Campaign

by M|27 November 201814 July 2023|Business, Content Marketing, Digital advertising, Marketing, Show Case, Social Media, Video

Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an...

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