Content Marketing

Creative digital marketing campaigns for Earth Hour in Hong Kong.

Empowering Earth Hour With Creative Campaign

by Terry Hu|28 June 201901 September 2023|China Marketing, China Social Media, Content Marketing, NDN, Social Media

This year’s Earth Hour, where individuals and companies are encouraged to switch off lights for one hour, fell on 30 March 2019. While Earth Hour is a worldwide conservation event launched by WWF to raise awareness of climate change, it...

Award-winning digital marketing campaign focusing on Chinese tourism and integrating WeChat Pay in Hong Kong.

Breaking Into China’s Tourism Market With WeChat Pay

by Terry Hu|27 June 201923 August 2023|China Marketing, China Social Media, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, Social Media, UX/UI

WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere - taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch...

Facebook f8 revolutionizes digital marketing by connecting businesses in Hong Kong with customers through effective SEO techniques.

F8 Conference 2019: Connecting Businesses With Customers

by Terry Hu|27 June 201923 August 2023|Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, Social Media

F8, Facebook’s developer conference, took place on April 30 - May 1, 2019. During the keynote speech, CEO Mark Zuckerberg announced a number of updates to Facebook, Messenger, and Instagram, three of the world’s biggest social media platforms. Facebook New...

Interactive customer engagement using digital marketing and SEO strategies in Hong Kong.

Boost Customer Engagement With Interactivity

by Terry Hu|27 June 201901 September 2023|Content Marketing, Customer Experience, Digital advertising, Marketing, Marketing Technology, NDN, Social Media

Every day, a staggering 500 million Instagram accounts use Instagram Stories. Businesses are seeing positive results from their stories ads, so much so that according to figures provided by Instagram, 96% of US marketers planned to continue using them in...

Award-winning digital marketing featuring splash ads.

Splash Ads: Grab Attention And Sell In Seconds

by Caroline Kong|20 May 201923 August 2023|Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN

Online advertising in China has recorded revenue of close to US$21,921 million in 2019, according to Statista. With the demise of print media seeming inevitable, the popularity of online advertising shows no sign of stopping. Splash ads are a type...

A person is pressing a button on a keyboard in Hong Kong that says fake news.

Facebook’s Combat Against Problematic Content

by Caroline Kong|20 May 201901 September 2023|Apps, Content Marketing, Digital advertising, Facebook, Marketing Technology, Mobile, NDN, Social Media

In order to maintain the integrity of content across its family of apps, Facebook has been adopting a strategy called “remove, reduce, and inform” since 2016. The strategy involves removing the content in violation of its policies, reducing the spread...

Chinese social media platform with award-winning features and optimized for SEO.

Top 10 Chinese Social Media and Western Equivalents

by Caroline Kong|20 May 201923 August 2023|App, Apps, Business, China Marketing, China Social Media, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull...

Award-winning vibe virtual insurance and banking experience in Hong Kong.

All-In-One Digital Revamp For Financial Services

by Caroline Kong|20 May 201923 August 2023|Business, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Mobile, NDN, Omni-channel, User Experience, UX/UI

Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...

Wechat digital marketing campaigns in Hong Kong.

Achieve Viral Marketing on WeChat with H5 Campaigns

by M|03 April 201923 August 2023|Apps, China Marketing, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

The latest WeChat Spring Festival data report claims their daily active users reached 1 billion, hitting its peak during Lunar New Year’s Eve. The legendary app began 8 years ago, transforming from a messaging app to the biggest all-in-one social...

How do Instagram users think about digital marketing?

Understanding How Instagram Users Think

by M|03 April 201923 August 2023|branding, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media, Tips & Tricks

Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make...

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