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Business

From zero to hero in the award-winning SEO industry of Hong Kong.
How is Digital Marketing Shifting from Fast to Slow?
by M|21 August 2019|Business, Customer Experience, Digital assets, Digital Transformation, Marketing, Marketing Technology, NDN, Technology, User Experience
If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up,...
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Award-winning Douyin TikTok marketing campaign in Hong Kong.
Douyin TikTok Marketing Debut in Hong Kong
by M|02 August 2019|Apps, Big Data, Business, China Marketing, Content Marketing, Digital advertising, Marketing, Marketing Technology, NDN, Social Media
We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands...
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A group of award-winning people embracing agile transformation.
Embracing Agile Transformation
by M|25 June 2019|branding, Business, Digital Transformation, Marketing, NDN
Rigid system, working in silos, going by the book used to be our impression of a typical workplace. Not anymore. In today’s world, you have to be agile, collaborative and operate like a Decentralised Autonomous Organisation in order to scale...
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Chinese social media platform with award-winning features and optimized for SEO.
Top 10 Chinese Social Media and Western Equivalents
by Caroline Kong|20 May 2019|App, Apps, Business, China Marketing, China Social Media, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media
You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull...
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Award-winning vibe virtual insurance and banking experience in Hong Kong.
All-In-One Digital Revamp For Financial Services
by Caroline Kong|20 May 2019|Business, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Mobile, NDN, Omni-channel, User Experience, UX/UI
Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...
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Whatsapp business customer service for digital marketing.
How To Incorporate Whatsapp Business API Into Your Business?
by M|24 January 2019|Business, Digital advertising, Marketing, Social Media
WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on...
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A person holding up an award-winning cell phone with the text automobile buying process in Hong Kong.
Understanding the Auto Journey
by M|15 January 2019|Business, Digital advertising, Marketing, Social Media
When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind...
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Digital marketing award winner displays Whatsapp and Facebook logos on a phone in Hong Kong.
Connecting Facebook Ads with WhatsApp
by M|15 January 2019|Business, Digital advertising, Marketing, Social Media, UX/UI
WhatsApp Business is an Android instant messaging app specially designed to help small businesses advertise and interact with their customers. Launched by WhatsApp in 2018, WhatsApp Business offers tools to help businesses sort, automate and facilitate their communication with customers....
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Award-winning 2019 digital trends from Hong Kong.
Top 2019 Digital Trends
by M|15 January 2019|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI
The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...
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The award-winning rise of virtual banking in Hong Kong.
Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!
by M|18 December 2018|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI
For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...
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