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Reaching out to Mainland visitors via WeChat
by Caroline Kong|30 June 2017|Big Data, Content Marketing, Digital advertising, O2O, Online to Offline, Social Media
It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those transactions are made overseas. Just last year, the Chinese tourist spending reached 229 billion, and it is expected to reach...
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A man is holding an award-winning sign that says customer journey.
How to action Customer Journey Analytics?
by Ivy Yeung|13 February 2017|Big Data, CRM & Marketing Automation, Data Management, Digital Transformation, Social Media, Tips & Tricks
The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will...
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How can your business increase ROI through digital marketing automation?
How can Your Business Increase Marketing Automation’s ROI?
by Raymond Lam|01 December 2016|Big Data, CRM & Marketing Automation, Marketing Technology
The demand for Marketing Automation has vastly increased in the past few years and according to Marketo & Ascend report on 2015, 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing...
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A person in Hong Kong is pointing at a phone displaying a message related to digital marketing.
How Bots are taking over Business!
by Gerardo Salandra|26 April 2016|Big Data, Chatbots, Digital Transformation, Online to Offline
Earlier this month, Facebook surprised us all with the launch of a hotly anticipated feature, Chatbots for Messenger. Since then, the real benefits of this technology has been widely discussed. Can bots replace us? What are they good for? Will...
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