Shifting Gears to Digital Marketing
The automotive industry has historically focused their resources on traditional marketing and retail experience. But...
Keeping Up with SEO Changes
The SEO updates Google has been bringing forth in recent years are enough to make...
Getting to Know the General Data Protection Regulation
Brands serving a global clientele online will know privacy is one of the key concerns...
Up your Instagram Game with Stories
With more than 300 million users active every day on Instagram Stories, it’s safe to...
Marketing with Art
Art is capitalised by businesses large and small to draw target audience’s interests. When used...
The Art of Going Viral
The digital marketing industry is incredibly competitive, what makes some creative campaigns more effective than...
Can Artificial Intelligence Take Over the world?
From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar...
Visual Matters in the Age of Mobile
In an era of information explosion, mobile is setting a new bar for capturing attention...
Celebration and Empowerment Marketing on Social Media
Facebook IQ has recently released The Annual Topics & Trends Report. We are happy to...
Weibo’s Comeback Lures Luxury Brands and their Fans
With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing...
Entering the China Market via WeChat as a Hong Kong Brand
For a Hong Kong brand, it can be difficult entering the China market due to...
Business Growth Through Artificial Intelligence (AI) Software
Artificial Intelligence (AI) is sparking off a new wave of disruption that comes at a...
Building a Successful Social Media Campaign for a Beauty Brand
By now no brand would dismiss the power of a successful social media campaign in digital marketing....
The Dawn of a New Era: Cryptocurrency
By now, cryptocurrency is not a stranger to the world. It has become one of...
New Economy vs. Old Economy
The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in...
