Storytelling with Video Marketing
The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts...
Instagram Turns Two
IG Stories has just turned two in August 2018. Attracting 400 million users daily, it...
Diversifying Digital Marketing Efforts in China
Online market in China continues to flourish. In 2017, netizens in the country have amounted...
The Best Kind of UX/UI design
User experience and user interface, typically referred to as UX and UI, are key to...
A Quick Guide to Instagram Story Ads
According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses....
Boosting Your ROI with Cognitive Ad
Cognitive technology is taking the marketing community by storm. While it was dubbed by leading...
Going the Extra Mile with Social Media
With its unique ability to effectively reach and engage niche audiences and communities, social media...
Google-powered Digital Transformation
Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital...
Advertising at Facebook Marketplace
In 2018, individuals surfing on Facebook has amounted to an average of 1.45 billion per...
How Should Brands Utilise IGTV?
Instagram has released IGTV, its sibling application on 20th June, 2018. The app recognises all...
Comprehensive Solutions in China
For overseas brands, tapping into China’s vast potential market requires a thorough understanding of its...
Finding your Right Audience with Geo-targeting
When working on target marketing, online marketers often go all out to solve a key...
How to Protect Online Data as a User
The online world has become quite the scary place. With a Cambridge Analytica whistleblower describing just how...
Blockchain: Learning A New Language
Despite its ubiquity, the blockchain language remains foreign to many. But like learning any new...
How Fun Can Financial Marketing Be?
In the eyes of a seasoned online marketer, no industry is too boring for content...
