December 2023

Cookieless Advertising in 2024: A Strategic Guide to Cookieless Marketing

by Jhasmin Vidal|19 December 202319 December 2023|Marketing

In the fast-changing world of online ads, things are about to shift for Hong Kong brands as we say goodbye to something called third-party cookies. Let's break down what this means for local brands, how it will affect them, and...

The Surge in Demand for Integrated Marketing Solutions: Identifying the Brands That Need It Most

by Jhasmin Vidal|13 December 202313 December 2023|Uncategorized

In the fast-paced and ever-evolving world of business, staying ahead of the competition requires more than just a great product or service. Statistics reveal that brands initiate only 1.51% of all brand-related conversations. This implies that a vast majority of...

AI Hyper Personalization: The Key to Modern Customer Engagement

by Jhasmin Vidal|05 December 202305 December 2023|AI, Customer Experience

In the ever-evolving landscape of customer experience, keeping ahead of the game is a must! As we head into 2024, AI hyper-personalization is emerging as a leading strategy that's reshaping how businesses engage with their customers. Forget the one-size-fits-all approach;...