September 2019

Digital marketing strategies incorporating SEO to capture the health conscious consumer in Hong Kong.

Customized Campaign to Promote Healthy Eating Cultures

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, NDN, Social Media

In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled...

Integrating WeChat mini programs for digital marketing in Hong Kong.

Power Up E-commerce with WeChat Mini Programs

by M|03 September 201923 August 2023|App, China Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve...

A hand holding a cell phone with misleading health claims in digital marketing.

Facebook Curbing Sensational Health Claims

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on...

Latest award-winning digital marketing tools.

The Latest Social Media Creative Ad Tools

by M|03 September 201923 August 2023|branding, Digital advertising, Marketing, Mobile, NDN, Social Media

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal...