October 2018

A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.

How AI and Blockchain are Pushing Brands to the Next Level

by M|30 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...

What Do Chinese Philosophy and the Internet of Everything Have in Common?

by M|29 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be...

A poster with award-winning Chinese characters and people standing in front of a Hong Kong building.

Rejuvenating a Century-Old Legacy

by M|23 October 201822 June 2023|Content Marketing, Marketing, Show Case, Social Media

A household name in Hong Kong, Pok Oi Hospital has been providing quality medical and social services to the community since 1919. Their services span from dental to Chinese medicine, from primary schools to nursing homes. Pok Oi Hospital sought...

A person holding an award-winning camera in Hong Kong.

Fight For Show

by M|23 October 201821 June 2023|Marketing, PR & Events, Show Case, Social Impact

Life after school can be quite challenging. Allowing youth to work on fun projects in groups is a good way to build their confidence and prepare them for future endeavours. Fight For Show is a non-profit organisation that promotes social...

A woman in Hong Kong showcases an award-winning digital marketing campaign through a smartphone with a sale sign on it.

Leveraging FOMO for Social Media Success

by M|23 October 201821 June 2023|Business, Content Marketing, Marketing, Social Media

The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing...

A person holding an award-winning, red gift box with a cell phone in front of a fireplace.

‘Tis the Season for Effective Ads

by M|23 October 201821 June 2023|Business, Content Marketing, Digital advertising, Marketing

Marketers should always stay ahead and anticipate consumer needs. It’s especially true during the holiday season, which is considered the prime time for advertising on Facebook. We’ve garnered a few tips on maximizing brand’s advertising efforts on Facebook. See if...